Brief:
Create content for Xoom, a PayPal service that allows users to send money to friends and family worldwide and pay international bills.
Problem:
Xoom needs to communicate its service's key features and benefits effectively to attract new users, particularly recent immigrants from China, Vietnam, Pakistan, and India who are busy white-collar professionals.
Solution:
Highlight Xoom's fast and secure money transfer capabilities, emphasizing that it supports transfers to 160 countries.
Emphasize the convenience of Xoom's service, allowing recipients to receive funds directly into their bank accounts, debit cards, or mobile wallets without needing to use Xoom themselves.
Promote Xoom's ability to pay international bills and reload prepaid mobile phones, making it a one-stop solution for managing financial obligations across borders.
Leverage Xoom's association with PayPal to instill trust and confidence in the service's security and reliability.
Use clear and concise language and visuals to effectively communicate the key benefits of Xoom's service to the target audience.
The content should emphasize Xoom's speed, security, and global reach while addressing the target audience's needs and pain points.
